New Campaign Identity for MEME 2018
A mock brand identity campaign for the Manitoba Electronic Music Exhibition in Winnipeg. An RRC assignment.
The campaign was built on an initial logo design and themed graphic elements, then expanded to include advertisements, logo variations, merchandise and programming.
The slogan "Watch for the Sign" relates to a signature symbol used for the entire campaign. Once advertised, the symbol and the festival identity would become synonymous, along with the signature "retro-future" graphic style.